Podcast
How do I meet with and sell to high-level decision makers?
Paul shares his thoughts on meeting with high-level decision makers. Show Notes: Our research shows that getting in front of the ultimate decision maker is the greatest challenge facing today’s sales professionals. That’s why only 10% of the sales population make it to this level. There are several reasons we need buy-in from a high-level …
How do I motivate my sales team?
In this episode, Paul shares his thoughts on motivating your sales team. Show Notes: Top-achieving salespeople are more motivated than they are talented. The key is to create an environment where your sales team can motivate themself. Salespeople have a target to hit. Their job is to hit that target, whether it’s good times or …
Why should I take a vacation?
Paul explains why taking a vacation is so critical Show Notes: “It’s okay to unplug and distance yourself from this challenging sales environment.” Salespeople are the equivalent of elite athletes. Even the most elite athletes take a break. Pull a Rodman and blow off some steam. A little break from the day-to-day can help you …
How do I get out of a sales slump?
In this episode, Paul shares ten tips to get out of a sales slump. Show Notes: Dr. Seuss can help you get out of your slump, but un-slumping yourself is not easily done. “No matter how successful you are, you’ve experienced a slump.” Tip number one, make more calls. Generating activity is critical. With all …
How do I present my price?
Paul shares his thoughts on presenting price.] Show Notes: “Pricing builds perceived value. In the absence of additional information, price is the greatest indicator of quality and performance.” Discounting and negotiating are part of every culture. Pricing is an integrity issue. “If you present a price and then lower it, you’re effectively telling the customer …
Does packaging really matter?
Paul explains why packaging is so important. Show Notes: Packaging matters because it builds perceived value. Perceived value influences your expectations. “Packaging can be a differentiator.” How can your package standout if it blends with everyone else? Be different in the way you package your product and demonstrate your product. “You, the salesperson, you’re the …
How do I sell unfamiliar products and services?
Paul shares three tips to help you sell an unfamiliar product or service Show Notes: Selling something new and unknown is challenging. “Most people like to stick with what is familiar and proven.” Focus on selling to the innovators and the early adopters. These two categories represent about 16% of the population. “Your unknown product …
How do I request face-to-face meetings during a pandemic?
In this episode, Paul shares three ideas to help you get more face-to-face appointments during a pandemic. Show Notes: “Attitude matters when you’re making a request.” Don’t talk yourself out of the meeting before you have even asked for it. “Why should the customer meet with you face-to-face?” If you can’t compellingly answer this question, …
Why and How Should I Plan In Tough Times?
Paul shares three reasons to plan and his four-part sales plan for existing customers. Show Notes: Eisenhower said, “In preparing for battle, I have always found that plans are useless, but planning is indispensable.” Churchill also said, “Plans are of little importance, but planning is essential.” So, if plans are useless and indispensable, then why …
How do I communicate value in tough times?
Paul shares three ideas to help you craft the perfect message in tough times. Show Notes: In a crisis, words matter. Remember Tony Hayward’s comments in the 2010 BP oil spill? BP’s CEO, Tony Hayward, was apologizing for the disruption and devastation of the event and he said, “…there’s no one who wants this thing …
