Podcast
How do I shorten the sales cycle?
Paul shares five ideas to accelerate your deals through the pipeline. Show Notes Do you know where your ultimate decision maker is? Verify that they will be involved in your meeting. What departments will be affected by this decision? Make sure you are talking with the right people. Clearly define to the customer the benefit …
How do I motivate my sales team?
Paul shares the seven secrets to creating a motivational environment for your sales team. Show Notes You can’t motivate people. Really?! Listen to find out just what that means. Education is critical to building confidence. Help your team develop the necessary skill set to sell successfully. Selling is a delicate balance between controllable effort and …
Who should handle customer complaints?
Paul provides some guidance on the many facets and layers of handling customer complaints. Show Notes Customer service is better equipped to handle certain types of customer complaints. But the severity of the issue could require sales rep involvement. Who has the expertise to solve the problem the right way: customer service, technical, maintenance, sales …
How should I present price?
Paul provides the Dos and Don’ts of presenting your price confidently. Show Notes Nervous? You’re asking the customer for money. There’s no greater time to display absolute confidence. DO NOT telegraph that a cheaper price is available. The customer’s expectations will be anchored to that lower-priced option. Apologizing for your price sends the message that …
Why are we missing opportunities?
Paul helps you recognize just how many opportunities you’re leaving on the table. Show Notes One of the great benefits of having a longstanding relationship with a customer is also one of the greatest threats to growing that business—familiarity. Become “unfamiliar” with your existing customers and bring a fresh set of eyes to see the …
Do you need another vacation?
Paul provides some practical ways to help you get back to it and maximize your performance after vacation. Show Notes Returning to the grind is tough. You unplug for a week or two and then, BAM, you’re right back at it. It’s like vacation never really happened. Conduct a Weekend at Bernie’s pipeline review. Tune …
How do I exceed customer expectations?
Paul discusses the importance of customer expectations and how to exceed those benchmarks. Show Notes Expectations are the true benchmarks of satisfaction. Do not make the mistake of under promising because you will inevitably live down to those expectations. Set the expectation high—then deliver! How can you unexpectedly serve your customers better? When you make …
How do I prove my value?
Paul dives deep into handling price objections by showing the value you bring. Show Notes One of the biggest lies in business: “It’s just business.” Nothing could be further from the truth. When you go above and beyond for the customer, when you answer that weekend call, you make it personal. Remember, when customers challenge …
Why should I take a vacation?
Paul reminds you to TAKE A VACATION! Show Notes There are innumerable mental and physical benefits to taking time off. Since the pandemic and the shift toward remote work, the lines between work, home, family, and fun have been blurred. You can’t serve from an empty cup. Take a vacation and refill that cup. Set …
How do I establish a sales process?
Paul tells what to do and what not to do when establishing a sales process. Show Notes A sales process will guide you through the uncertainty of customer decision making. Deals will stall out. Where is the opportunity lost? A sales process will help you pinpoint where the deal fell through. Your sales process should …
