Feb 22, 2021 • Podcast

How do I differentiate when my competitor is making the same claims?

In this episode, Paul shares three tips to differentiate your solution even if the competition claims they can do the same things. 

Show Notes:

“Don’t just sell products; sell the bundled package.”

The goal is to create barriers that prevent a direct comparison.

Acknowledge the general similarities between you and the competition. This builds credibility.

Detail the unique aspects of your solution.

Most importantly, if the competitor makes the same claims, ___________ the impact.


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