Paul provides seven basic principles of persuasion to incorporate into your sales pitch or presentation.
Regardless of who you’re persuading, the outcome must be equitable. Demonstrate the fairness of your solution.
If you want to WOW the customer, surprise them with an unexpected service or value added.
Scarcity creates demand. FOMO (Fear of Missing Out) is real.
When attempting to persuade the buyer, emphasize the cost of doing nothing versus the cost of moving forward.
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