Paul lays it on the line—it’s not all about price! Paul shares three ideas to get you past discounting and on to value.
Did you make some resolutions for 2023? Maybe you should go on a “discounting diet” this month.
Think about how much harder you would sell value if discounting was not an option.
Don’t discount. Instead, bundle more value into your solution.
Leverage both hard and soft value to hold the line on pricing. Tune it to find out how.
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